Bic Sport

Founded in 1979 by Marcel Bich, also known as Baron Bich, BIC Sport grew from the family’s passion for watersports and expertise in manufacturing.

By the late 1980s BIC Sport was a world leader in windsurfing equipment, and over the following years the company used their technological manufacturing skills to expand their product range.

Today, Bic Sport leads the way in the kayak, surfing and SUP industries.

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