Key West Key West

Key West Pride 10.4 Inflatable Paddle Board

Inflatable SUP Board • Length: 10.4"/ 315 cm • Width: 31"/ 78.8 cm • Thickness: 6"/ 15.2 cm • Volume: 247 L • Weight: 8.4 kg • Fins: 3 fins • Max recommended user weight: 80 kg

As low as: $350.78

Manufacturer's Suggested Retail Price $496.77


Price as configured: $350.78

1 year warranty


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Price as configured: $350.78


Thanks to its extra versatile shape, the Key West Pride provides speed, performance and manoeuvrability.
With 6" in thickness, this ride is stiff yet lightweight, which makes transport and manoeuvring a cinch!

At 9'6" in length, this paddle board glides well on the water. The slightly upward nose cuts through the waves and will allow you to ride fast whatever the conditions. The tail of the board was also designed to provide a better glide without compromising on manoeuvrability or stability.
The Pride is very stable and manoeuvrable at the same time and will allow you to explore otherwise hard-to-reach areas.

The 3 fins make turning easier and are quite responsive. They make the SUP more stable and prevent its tail from slipping sideways. The Key West Pride is perfect for the medium-weight riders, It is perfect for catching small waves or paddling on lakes.
Nootica's SUP Crew

A new brand in the watersports industry, Key West specialise in inflatable SUPs. Key West rides are stiff, rugged and lightweight at the same time thanks to Dropstitch technology and the use of cutting-edge materials. Tried and tested by passionate riders, Key West boards are designed to provide top performance at affordable prices. Every aspect of the production process has been thought through to make these boards stand out.

Construction Key West paddle board

Construction of a Key West Board

Inflatable paddle boards don’t have a rigid shell. The deck and bottom of the board are joined together by a weaving of thousands of tiny polyester threads. This technology is called Dropstitch. The outside layer is made of reinforced coated PVC. An additional PVC layer called a stringer adds extra stiffness to the board.
Drop stitch is an amazing material used to build SUP boards, but it has also been used to make floating platforms and even airplane wings! Drop stitch allows to build inflatable SUPs that can be blown up to high pressure, up to 15 psi. This means you get hard board performance along with ease of transport and storage of an inflatable SUP.


Key West chose to equip their boards with next-gen valves. Say goodbye to the old ULI valve. Let us now introduce the push push valve ! How does it work?

1 – Unscrew the valve cap
2 – Push the button and turn it clockwise so that it is in Pin Out position.
3 – Connect the pump hose to the valve inflate outlet.
4 – Inflate until you reach the desired pressure.

The Pride paddle board should be blown up to 12 tot 15 psi. Key West valves are really convenient and easy to use.

Valve de gonflage stand up paddle gonflable Key West Pride

Stiff and manoeuvrable

Just like any Key West board, the Pride is extra stable, which is great if you're starting out in standup paddling. Plus, the two PVC layers and the 15 cm thickness provide a lot of rigidity and responsiveness for the more experienced riders.
15 cm thick paddle board

A paddle board, but not only!

Key West SUP boards are versatile. With less than 10 kg, the Pride is lightweight and super manoeuvrable!

inflatable sup kayak seat

Kayak mode

Little extra: this SUP can double as a kayak! Simply attach a kayak seat to the board and you’re good to go! This is one of the things that make Key West boards so unique and innovative!

sup tow ring

Tow ring

A tow ring located just under the nose of the SUP will allow you to secure the board or tow it.

inflatable sup fin


The Key West Pride features 3 fins : 2 built-in side fins and one removable centre fin. The side fins are very rugged. In case they bend out of shape while in the transport bag, simply pour hot water on them or use a hair-dryer and reshape them by hand.
The centre fin is 10" long and has to be inserted in the box rail and then locked into place with the locking pin.


The footpad of a paddle board is important when it comes to stability and manoeuvrability! The anti-slip pad will help you improve your balance and the crocodile-like skin structure is very soft and comfortable.

sup footpad
kick pad sup

Kick pad

In addition to the foot pad, the new Key West SUP boards feature a kick pad which offers increased manoeuvrability and make sharp turns in the waves or turn more easily and with more precision in flatwater. To make a kick turn, step back and place your back foot on the kick pad. Most of your weight will be located on the tail of the SUP which will make the nose tilt upward. With a bit of practice it's quite easy to master this surfing tip which can come in very handy when you need to make precision turns or when the sea gets choppy.

Deck features

kayak seat for sup

4 D-rings will allow you to take equipment on board.

sup bungee system

The bungee system is also very handy to secure dry bags or clothes when out on the water.

Key West spirit

Key West improved the overall quality of finish on the new 2019 boards. Now the all the SUPs feature a mandala logo which reminds the brands' lifestyle and zen attitude. Because Key West is about having fun and enjoying life.

« Seize the day, and have little trust in tomorrow. »


stand up paddle gonflable ecusson

What's in the box

sup package

This Key West board comes with a transport bag with straps. This bag is handy and lightweight and allows for easy packing of the SUP board plus the included pump, leash, paddle and even extra equipment such as towels, dry bags.
This paddle board is delivered with a double action pump which allows for quick and easy inflation. Every stroke pumps 2 litres of air into the board and the pump can inflate up to 29 psi. Not only is this pump very easy to use, it is also very handy thanks to the foldable foot base and the adjustable handle. It can also be switched to single or double action.

sup accessories paddle accessories

A removable centre fin is also included, as well as a repair kit

What you have to keep in mind

The length of a SUP board has an impact on its gliding/speed performance and on the turns. The longer the board, the faster it goes but also the more difficult it is to turn. A wider board will be more stable but slower and more difficult to turn. At 31" in width and 6" in thickness, the Key West Pride provides more stiffness and stability.



Julia Simon tested the Key West Pride paddle board



French biathlete, member of the French team

I bought my first Key West SUP Board last year and I don't regret it! The aesthetic is really nice, the colors are happy and relaxing. The grip is perfect, the paddle board is very stable and pleasant to use. The paddle also has its own nice style ! Its carrying bag is very practical.

I can now take advantage of my rest days to walk and appreciate the landscapes of the lakes around my home. So I am completely satisfied!

 French biathlete, member of the French team


Length : 10'4" / 315 cm
Width : 31" / 78.8 cm
Thickness : 6"/ 15.2 cm
Volume : 247 L
Max payload : 130 kg
Recommended user weight : 50 to 80 kg
Carry bag size (approx.) : 95 x 46 x 33 cm

Category Bestsellers

Customer Reviews

4 Review(s)
March 9, 2020
I was looking for a beginner's board and Nootica recommended this board based on my weight and I really love it. It's very easy to st and up on it and I love the design
March 4, 2020
lovely board
January 31, 2020
Love the colour and graphics!!! Besides it's great fun to paddle and very stable
January 24, 2020
this sup is very easy to paddle and tracks very well. Great design and aesthetics too!

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